La Piadineria

La Piadineria is a commercial spec that turns a familiar Italian food ritual into cinematic storytelling. The concept centred on the warmth of the everyday — hands, dough, heat and texture — treated with the visual language of a premium food film rather than a conventional ad.

Pre-production focused on visual research into light, material and composition. We studied how dough, steam and flour behave under controlled light, and built a reference board that fixed colour temperature, texture and framing before generation began.

Production used a node-based workflow to hold product consistency across the film: the piadina, the fillings and the surfaces had to remain recognisable and appetising from the first frame to the last. Every shot was generated, reviewed and refined iteratively, keeping only the takes that felt true to the craft. Post-production tied it together with a tight edit, colour grade and subtle sound design, delivering a short, confident commercial completed in two weeks of production.