Oatly

Oatly is a commercial spec that explores how a brand known for its dry, playful tone could be translated into a cinematic visual narrative. The concept balanced wit with craft, treating the product as a character in its own right and building a world around its everyday presence.

Pre-production established the film's voice through visual research and a reference board that fixed tone, palette and pacing before generation. Product consistency was a priority: the packaging, the liquid and the surfaces had to remain exact across every shot.

Production ran on a node-based pipeline, connecting references, prompts and outputs to keep the brand's identity and the product accurate throughout. Shots were generated iteratively, reviewed and refined, keeping only the takes that held the intended tone. Post-production assembled the piece with a precise edit, a clean grade and playful sound design, delivering a commercial that feels authored rather than generated, completed in two weeks of production.