Nike — Kenya

Nike — Kenya is an AI campaign concept built around a single idea: the rhythm, discipline and visual energy of long-distance running. Creative direction set out to translate a running culture into a world of light, movement and landscape, rather than imitate a conventional sports spot.

Pre-production established the visual identity through character sheets and location references. The runner, the terrain, the time of day and the atmosphere were defined before generation, so every frame would belong to the same world.

Production ran on a node-based pipeline inside AXIA, where references, prompts and outputs were connected to keep the runner's identity, the environment and the motion consistent across shots. Each sequence was generated, evaluated and refined through multiple iterations, selecting only the takes that carried the intended energy. Post-production shaped the material into a tight, cinematic edit with a restrained colour grade and sound design that follows the athlete's rhythm, developed and produced over one month of creative development and production.