EVERLI

EVERLI is an AI commercial spec that reimagines a grocery delivery brand through the grammar of cinematic advertising. Creative direction and concept development came first: we defined a warm, everyday Italian world and two recurring characters, Chiara and Tommi, whose identity had to survive every cut, angle and location.

Pre-production was built on visual research and worldbuilding. Dedicated character sheets locked the faces, expressions, wardrobes and gestures of both leads, while product references fixed the Everli bag, the avocados and every prop so they stayed identical from shot to shot. The kitchen, the doorstep, the local market and the tram were designed as references before a single frame was generated.

Production ran through an interconnected, node-based pipeline inside AXIA, linking every reference, prompt and output on one canvas. Over 1,250 AI generations were explored to keep character identity, product accuracy and visual continuity stable, with the strongest takes selected, refined and upscaled to delivery quality. Post-production assembled the film like a live-action commercial — edit, colour, sound design and motion — before a broadcast-ready delivery, completed over two months of production, refinement and post-production.